FOLDEN eMarketing Blog

A lot has been reported lately about the discrepancy between expenses for online advertising and the popularity of social media accompanied by the prognosis marketers will spend more money for social media advertising. Further insights into the usage of social media by marketers is given by a study of Booz & Company, which surveyed 100 [...]

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out [...]

A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search behavior in a short term, is the approach based on data marketing, e.g. described as a trend including a study here. This is the approach of BloomReach [...]