Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

The Era of App Optimization 3

Apps have become an established format and the growth will continue as apps now are available across various platforms including smart tv. Nowadays and after an experimental and creation phase the lifecycle of apps gets into a new stage requiring to optimize the performance at all and because of high competition. There are already various ...

Realtime Content Personalization 2

Personalization is a hot trend and Personyze helps to solve this issue in a comfortable way by offering its personalization service out of the cloud. The features of the service are comfortable in the same way starting with operating in realtime. Also the way to achieve the personalization is easy as running the saas solution ...

Content Recommendations with Google +1 Button

After testing Google officially launched its new and own recommendation system +1 Button. The +1 Button will become integrated into various Google own products including the search engine. The system, which now is available to become integrated into websites as well, is a common indicator of the popularity of content and may show favorites and ...

Marketing Automation with Audience Analytics and Segmentation

Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups. These clusters are used to optimize the targeting on the web and to reach relevant or most profitable user groups. Beside generating clusters the application ...

Cross Channel Marketing, Controlling and Optimization Suite 1

Performable is a webbased cross media marketing analytics and marketing optimization suite fulfilling various tasks. In general the service consists of two parts, marketing analytics and a marketing cms to provide optimized and personalized landing pages. The cross media approach includes the web, email and search engine marketing, social media and mobile marketing. The service ...