Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Dynamic Interest based Targeting in Realtime

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out ...

Marketing Automation with Audience Analytics and Segmentation

Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups. These clusters are used to optimize the targeting on the web and to reach relevant or most profitable user groups. Beside generating clusters the application ...

Social Targeting with Realtime Bidding 1

Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting system, which matches the need of granualized markets by enabling exact targeting up to personalized advertising. To Sociomantic targeting based on interests is the first level, which ...

Rewards for Watching Video Advertising

The advertising service provider AdGenesis Digital, which enables personalized advertising messages on websites and social networks in exchange to rewards to users, has introduced a new feature. The service launched an video advertising platform feasible to display video ads within proprietory networks, on websites as well as on mobile and tv channels. A further review ...