SEO for Amazon Alexa Shopping Search Engine 1

Search engine optimization in catalogues of shopping sites or app directories is as important to merchants and app providers as seo on the web in general. In the case of Alexa, Amazon’s own search engine, there is a further and growing importance, because Alexa in integrated in Echo, Amazon’s smarthome device. Users of Echo are ...

Google Local Ranking Factors

Just after the release of the Google Search Engine Ranking Factors 2015 the search engine optimizers of MOZ have released special ranking factors regarding locally oriented websites. In general the ranking factors for local seo are similar to those concerning the general ranking at the Google search engine. On page signals, a well structured website, ...

Google Search Engine Ranking Factors 2015 1

The search engine optimizers of MOZ are the topic of the first post after a summer break. MOZ released the study of the Google ranking factors 2015. These ranking factors are the result of a survey of about 150 search engine marketing professionals. The study shows that search engine optimization is not dead as it ...

Search Engine Optimization Trends

To search engine optimization some current and news trends show up, which of course at least in part are influenced or initiated by Google. The importance of seo is shown by a study stating that organic search results have grown about 20% during the last year. Regarding Google not just trends but needs are coming ...

SEO Study pronounces Importance of Content Marketing

According to two different seo studies conducted by Ascend2 and Searchmetrics valuable content has become of higher importance to search engine ranking than one year ago. The emphasis in on valuable content aka relevant content. Such content today is part of seo and no more just a nice supplement to websites. Further revalued factors are ...

Link Building, is it still important and which Strategies exist?

Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the ...

Google Authorship and SEO

Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been ...