Real Time Marketing is most effective

Marketers agree, that real time marketing is most efficient according to a study conducted by eMarketer and Monetate. Real time marketing combines various up to date marketing components, behavior, locations and devices. By this the conversion rates get a boost of 26%. But even more important to marketers is the customer experience. Furthermore the study ...

The RTB Advertising Market in Europe is growing

The DSP (demand side platform) service provider adform has released a comprehensive report about the european real time bidding market. The quarterly published report is giving deep insights into the current state of the market of RTB as well as into the online advertising ecosphere at all and the correlations between different advertising strategies. The ...

Transparency in the Programmatic and RTB Advertising Market 1

Programmatic advertising, the automated buying of online advertising, and RTB, the realtime bidding happening as well at advertising exchanges, the aggregators of online advertising, are rapidly increasing. Technologically the aggregation happens by api interfaces, which now leads to a next level in online advertising. Two services have been launched lately aiming to bring transparency in ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...