Real Time Marketing is most effective

Marketers agree, that real time marketing is most efficient according to a study conducted by eMarketer and Monetate. Real time marketing combines various up to date marketing components, behavior, locations and devices. By this the conversion rates get a boost of 26%. But even more important to marketers is the customer experience. Furthermore the study ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

A Realtime Bidding Exchange for Premium Ad Inventory

Casale Media, an ad network in the segment of premium inventory, has announced a realtime bidding exchange dedicated to premium ad space. The service is named casalex and described as „the first and only premium rtb exchange“. The service is invitation only and works with authorized agencies. For further information visit the casalex product page ...

Mobile Realtime Bidding Advertising Exchange launched

Nexage, a mobile advertising solution provider, has launched the Nexage RTB Exchange. The platform enables both to trade mobile advertising on the mobile web and ads placed in mobile applications. The service is open to all parties involved in the market and offers particular information on the Nexage RTB Exchange site. Another review is written ...

Social Targeting with Realtime Bidding 1

Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting system, which matches the need of granualized markets by enabling exact targeting up to personalized advertising. To Sociomantic targeting based on interests is the first level, which ...

Open Online Advertising Standard on Realtime Bidding

An industry group of advertising and it companies has launched an intiative to create an open standard on realtime bidding. The OpenRTB Project aims to standardize the realtime bidding process as well as the exchange of relevant data on the sides of buyers and sellers of online advertising space. The overall target is to foster ...

Social Media Data, Trend Research and Online Advertising 3

The use of internet data gathered out of the social web or by search engines for the purpose of predictions and trend research has already been proven by several cases, but up to now mostly or at all by scientific research. Now Taykey has launched a commercial solution, which is aimed to improve and optimize ...