FOLDEN eMarketing Blog

Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting system, which matches the need of granualized markets by enabling exact targeting up to personalized advertising. To Sociomantic targeting based on interests is the first level, which [...]

An industry group of advertising and it companies has launched an intiative to create an open standard on realtime bidding. The OpenRTB Project aims to standardize the realtime bidding process as well as the exchange of relevant data on the sides of buyers and sellers of online advertising space. The overall target is to foster [...]

The use of internet data gathered out of the social web or by search engines for the purpose of predictions and trend research has already been proven by several cases, but up to now mostly or at all by scientific research. Now Taykey has launched a commercial solution, which is aimed to improve and optimize [...]