Yahoo realizes Ad Targeting by Influence

Influencer marketing and targeting usually is known by researching influencers on the social web and engage them to write or post about products or services. The typical means to do so are social media and personal analytics services. Now it becomes possible to target advertising space by influence. It is Yahoo having a patent to ...

Bing and Klout Cooperation becomes relevant to Search Engine Results

The Microsoft search engine Bing and Klout, the social influence measuring service, have announced a cooperation in September. The first result has been the appearance and evaluation of the scoring within the Bing search results. In the future this cooperation will lead to a further enrichment of the Bing search results and a new way ...

Social Media Marketing Software 1

MarketMeSuite is a just launched social media marketing software suitable for most various task. By its dashboard the service enables to control numerous activities as well as to access information important to social media marketing campaigns. At all the service targets business users by providing accounts usable by several members and teams. The functions of ...

Personal Analytics Service for Google+ 1

PlusClout has launched a personal analytics service for the Google+ social network. The service is measuring the influence of particular people and creates a ranking. It is most comfortable and people are presented with a profile page including their scoring and further information. A widget and sharing functions enable to pass on a profile and ...

Social Media Profiles for Business Professionals

Virtually transportable social media profiles are already known from general social media aggregators and lifestreaming services. Mostly these services are targeting a common audience. Zerply now is offering a social media profile service dedicated to business professionals. Zerply is offering a service enabling business professionals to represent themselves by business profiles. The general information included ...

Reputation Management by Social Profile Clean Up

SocioClean is a new reputation management service with an innovative or supplemental approach. The service is working different to common reputation management applications, which do monitor the social web and do inform about activities needing any action. SocioClean is aiming to clean up social media profiles by looking for inappropriate content already published within profiles. ...

Personal Analytics Service Soovox connects Influencers with Businesses

Soovox is a new personal analytics service enabling people to measure their social influence on the internet. The service is following a trend by two services introduced in the Marketing Update November lately. The service is creating a so called Social IQ by being connected to the social network accounts of participants and by measuring ...