Programmatic RTB comes to SmartTV Advertising

People like to talk about the next big thing and regarding advertising the biggest thing is television. And as you know the film and video market is in a move as well as the home entertainment market and its devices. SmartTV already entered the living rooms and it is time to prepare for this big ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

Social Game Advertising shows strong Growth

Social gaming has strong growth and so does in game advertising within social games, according to an article by Reuters. The amount of players is some hundred millions and by a growth of 80 % the volume of social game advertising will reach about 670 million US dollars in 2014, according to eMarketer. The social ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

First Ad Exchange dedicated to Smart TV and Connected Devices 1

adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting ...

A Commerce Solution for Images and Photos

Stipple is bringing a new commerce solution to the market. Similar to interactive video the solution enables to tag subjects within images to supply further information or to link to a shop. Furthermore the service works with shared images by identifying these images to display the commerce facilities across the web. On the social web ...

New Rich Media Mobile Advertising Company launched

CornerBlue is the name of a new mobile advertising and marketing company. The company is providing two key services, an affiliate network dedicated to mobile media and a full service offer to meet the demand of merchants in the growing space of the mobile internet. In addition or bundled with the service CornerBlue is providing ...