Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Study on Instant Search and Search Engine Advertising

A study by Marin Software surveyed the consequences of Google Instant Search on the search behavior and ppc search engine advertising. The essential consequence on the search behavior is a higher engagement of users regarding search results. At the same time this leads to a higher amount of impressions and clicks. The preferred terms in ...