Microformats, Semantic Data and its Importance to SEO

Already last year Google pronounced the importance of microformats and semantic data by its announcement to enhance rich snippets by +snippets, the name of integrated semantic data to be read by the Google search engine. Earlier last year Bing, Google and Yahoo agreed on a semantic data standard to give search engines the ability to ...

Bing, Google and Yahoo launch Search Engine Marketing Initiative

Bing, Google and Yahoo have launched an search engine marketing initiative together regarding indexing content or better to provide a set of additional meta data to index special parts of content. Following the cooperation to standardize sitemaps now schema.org is dedicated to standardize indexing of additional aka supplemental data. Schema.org concerns the indexing of semantic ...

Cloud based Semantic Tagging Service

Semantic tagging has been defined as a trend. An example is the rise of Peer39 having started as a semantic advertising solution provider and moved on to be a advertising data provider heavily embraced and used for targeting. The general problem of semantic tagging in the information age is to tag the large amount of ...

Google Rich Snippets for eCommerce and Shopping

Google has announced an enhancement of the rich snippets features. Now the integration of various product data and shop data like prices and availability of products is supported by Rich Snippets. Furthermore product reviews may become an addon to product information. This will enrich the product information provided within search results and for sure increase ...

Google launches new Features to improve Local Search

Google today announced a new feature to improve the indexing of pages regarding locations. The feature is an addition to the already implemented rich snippets feature, which enables to add various additional and particular information to a page to be indexed. The new feature is called Rich Snippets for Local Search and introduced within the ...

Search Engine Optimization in Correlation to the Intention 1

Some interesting facts about the correlation of the intention of search queries and the navigation on the serps (search engine results pages) are the result of a study accomplished at the Pompeu Fabra University in Barcelona. By eye tracking the behavior depending on the intention of search queries has been surveyed. Whereas the results are ...

Sentiment Analytics and Semantic Web

The company Byelex has launched a project on the integration of sentiment data into online services. The project is called Open Dover. It enables to gather information about the emotional intention of posts by tagging based on semantic data, to distribute the information and make it available to third parties and other services. Based on ...