FOLDEN eMarketing Blog

Google today announced a new feature to improve the indexing of pages regarding locations. The feature is an addition to the already implemented rich snippets feature, which enables to add various additional and particular information to a page to be indexed. The new feature is called Rich Snippets for Local Search and introduced within the [...]

Some interesting facts about the correlation of the intention of search queries and the navigation on the serps (search engine results pages) are the result of a study accomplished at the Pompeu Fabra University in Barcelona. By eye tracking the behavior depending on the intention of search queries has been surveyed. Whereas the results are [...]

The company Byelex has launched a project on the integration of sentiment data into online services. The project is called Open Dover. It enables to gather information about the emotional intention of posts by tagging based on semantic data, to distribute the information and make it available to third parties and other services. Based on [...]