FOLDEN eMarketing Blog

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately [...]

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season [...]

According to a study by BIA/Kelsey online deals will become a billion dollar business in the US. Following a market volume of about US$ 900 million in 2010 the volume of 2011 will already reach about 2 billion and increase to 4,2 billion in 2015. These figures have already been revised upwards. The definition of [...]