The Importance of Brand Websites and Content Marketing

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately ...

Online Shopping Trends

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season ...

Online Deals become a Billion Dollar Business

According to a study by BIA/Kelsey online deals will become a billion dollar business in the US. Following a market volume of about US$ 900 million in 2010 the volume of 2011 will already reach about 2 billion and increase to 4,2 billion in 2015. These figures have already been revised upwards. The definition of ...

Social Sign In as an eCommerce Tool

Using social sign in is most common and convenient to online services. Now a study showed that it is a valuable tool to ecommerce sites, too. People do hesitate to register and to give their data to a new site with a whopping 75 % abandoning the shopping process. This figure may be lowered by ...

Realtime Classifieds and Social Commerce 1

Yakaz, a global classifieds network, is going realtime and social, TechCrunch reports. This includes various interesting aspects and it is an interesting case of a business model at all with the potential to change the way business is done. At first the classified ads are fresh of course and available immediately. Furthermore the social networking ...

A Third of Shoppers will use Mobile Phones 1

A study by MarketLive revealed that more than a third of shoppers will use their mobile phones this shopping season. Key activities will be to compare prices and products. Because of the personal character of mobile phones, personalization and targeted promotions are seen as a precondition to succesful mobile marketing campaigns. For further details and ...

Social Shopping Activity increases

Social shopping with ratings and recommendations has been described by two perceptions, the importance and efficiency of user generated ratings and reviews and a rather low involvement of about 10 up to 20 % of the audience. The latter is changing fundamentally according to a study by Immediate Future, which has surveyed the occurences in ...