Social Media Business Study

The social media information service SocialMedia Examiner has released a report about social media marketing and its benefits. In the survey about 3000 marketers participated. The results do confirm that social media at first leads to increased reach and visibility followed by increased traffic, fans and customer retention. Additionally 58% report about an improved search ...

Facebook Commerce by Selling within Comments

The idea is ingenious like payment services at all are innovative this time. Now here comes soldsie providing a social commerce solution enabling to sell products through Facebook comments. Usually it is a hurdle to payment services to grow, because customers need to register. But Soldsie has a solution to avoid this. The service is ...

Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Self Service Ad Management to sell Blog Ad Inventory

Skyscrpr is a new and webbased service to manage and sell the ad inventory of blogs. The service announces to work seamlessly with WordPress, Blogger, Squarespace and Tumblr. The provided services include an online interface to establish a self service to let advertiser buy ad space, the administration and management of adverts as well as ...

Insights into Facebook Commerce

Payvment, provider of social commerce applications for Facebook, has released a study about marketing instruments used to advertise social commerce activities on Facebook. Despite of being published by a Facebook commerce company the study is giving interesting insights into the social commerce and of the activities of Pavyment itself, a service being used by 100000 ...

Social Network Pinterest of growing Importance 1

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources ...

Google promotes Google+ also with Integration into Online Advertising

The importance of Google+ to the future of the company and especially in the new competition to Facebook is evident. As appropriate the company forces the development of its social network, which just some days ago went from private beta to public. During the test phase of three months daily enrichments happened with number 100 ...