FOLDEN eMarketing Blog

The importance of Google+ to the future of the company and especially in the new competition to Facebook is evident. As appropriate the company forces the development of its social network, which just some days ago went from private beta to public. During the test phase of three months daily enrichments happened with number 100 [...]

The internet will change everything early studies stated and terms like prosumers, at first used by Sony to describe the upcoming trend of producing consumers, came up. In this context an article by the Content Marketing Institute hints to an interesting aspect, brands now become publishers. This of course happens in the context of social [...]

The omnipresence of social recommendations by favoring or product reviews has led to something like an inflationary condition. The subsequence of this inflation is a drop of credibility and at the same time a problem to agencies specialized in word of mouth marketing. The question is how to keep credibility and wom an effective mean [...]