FOLDEN eMarketing Blog

The omnipresence of social recommendations by favoring or product reviews has led to something like an inflationary condition. The subsequence of this inflation is a drop of credibility and at the same time a problem to agencies specialized in word of mouth marketing. The question is how to keep credibility and wom an effective mean [...]

After testing Google officially launched its new and own recommendation system +1 Button. The +1 Button will become integrated into various Google own products including the search engine. The system, which now is available to become integrated into websites as well, is a common indicator of the popularity of content and may show favorites and [...]

The own social graph to social media users is of increasing importance to get shopping related information about products and services. This is the result of an up to date study regarding social media and shopping by the trend researchers of trendwatching.com. The results, which are titled “The F-Factor”, state a growing use of trusted [...]