FOLDEN eMarketing Blog

The own social graph to social media users is of increasing importance to get shopping related information about products and services. This is the result of an up to date study regarding social media and shopping by the trend researchers of trendwatching.com. The results, which are titled “The F-Factor”, state a growing use of trusted [...]

As companies become more involved in the social media sphere in various ways the need arises to clarify such relationships to comply with relevant regulations. Now the startup cmp.ly comes up with a solution to meet the requirements of various social commerce cases like paid posts, material connections like free products or any other sponsorships. [...]

Facebook meanwhile has reached about 600 million members and social commerce is an emerging trend with various forms reaching from simple recommendations to integrated online shops. To start with the latter Facebook qualifies of course at first. In the following a couple of articles about this issue are reviewed with some offering insider information. practical [...]