FOLDEN eMarketing Blog

This study is called the most comprehensive study about targeting based on social graphs and interests by MediaPost News. It has been conducted by 33across, a social media advertising solution provider. As the company is in the social media advertising and especially the social targeting business itself the data need a critical view, but at [...]

The own social graph to social media users is of increasing importance to get shopping related information about products and services. This is the result of an up to date study regarding social media and shopping by the trend researchers of trendwatching.com. The results, which are titled “The F-Factor”, state a growing use of trusted [...]

The most interesting question of the next functions of social media analysis applications is discussed or better answered by a ReadWriteWeb article. Up to now the most important parameters surveyed are influence, number of contacts and activities and the like. Not considered are the development over time, special occurrences and the locations of particular activities. [...]