New Social Media Advertising Service

A new social media advertising service has been launched called esome. The service is providing a saas service plattform, which enables the deep integration of data and which in working in near real time. esome is one of two online advertising service being launched lately in Germany. The second one is orbyd, a real time ...

Self-Service Platform for Twitter Ads

The social advertising company Shift enhanced its facility to create Twitter Ads. The Shift platform enables to plan, advertise and analyze social media advertising campaigns on Facebook, LinkedIn and Twitter. The latest feature added consists of a self-service solution to place ads on Twitter by programmatic means. It is fully integrated with the Twitter Ads ...

Native Advertising Study

Native advertising is still growing according to an up to date study by Hexagram and Spada, which is based on contacts by Hexagram, itself an advertising exchange for native ads. The most popular forms of native advertising are blog posts and articles followed by streams insertations at Facebook, video, twitter and infographics. Interestingly these different ...

Microvideo becomes prospering Advertising Medium

The microvideo formats and apps by Twitter (Vine) and Facebook (Instagram) are prominent. Since July Vine increased installed apps from 13 million to 40 million today. Instagram, originally a photo sharing app having become enriched by a video function, started with 130 million installations. Meanwhile and beside a handful of further microvideo services primarily dedicated ...

Livefyre launches Native Ads Service 2

Livefyre started as a social comment system enabling users to integrate social comments into their sites and services. Today Livefyre is offering a broad range of social media solutions, which operate in realtime and enable publishers to enrich their services which up to date features like realtime streams of aggregate content from Instagram, Twitter, Vine ...

Yahoo realizes Ad Targeting by Influence

Influencer marketing and targeting usually is known by researching influencers on the social web and engage them to write or post about products or services. The typical means to do so are social media and personal analytics services. Now it becomes possible to target advertising space by influence. It is Yahoo having a patent to ...