NewsCurve is offering a web analytics and optimization software especially dedicated to publishers. The term publishers here may refer to established media companies or bloggers and online media at all. By this kind of specialization the service is part of a trend lately mentioned in the Internet Marketing Review September. What really makes the service [...]
The Social Business Index is a new service giving insights into the social media activities of enterprises. The service creates a ranking for particular companies and is giving an overview about trends in social media usage by its Composite Social Business Index, which in addition is available for particular industries. Currently the service is tracking [...]
Applum, a company just having released its first social media analytics tool, has surveyed the interesting question on the efficiency of making posts on Facebook manually versus using Facebook management apps. The analysis is based on its first tool, the Edgerank Checker. The results of the survey have been posted on the Edgerank Checker blog [...]
