Competitive Intelligence for the Social Web

The Social Business Index is a new service giving insights into the social media activities of enterprises. The service creates a ranking for particular companies and is giving an overview about trends in social media usage by its Composite Social Business Index, which in addition is available for particular industries. Currently the service is tracking ...

Manual Facebook Posts vs. Facebook Management Apps

Applum, a company just having released its first social media analytics tool, has surveyed the interesting question on the efficiency of making posts on Facebook manually versus using Facebook management apps. The analysis is based on its first tool, the Edgerank Checker. The results of the survey have been posted on the Edgerank Checker blog ...

Personal Analytics Service for Google+ 1

PlusClout has launched a personal analytics service for the Google+ social network. The service is measuring the influence of particular people and creates a ranking. It is most comfortable and people are presented with a profile page including their scoring and further information. A widget and sharing functions enable to pass on a profile and ...

Competitive Analytics for Facebook

SimplyMeasured, a provider of social media analytics tools, has launched a new tool for competitive analysis of competitors on Facebook. The free tool Facebook Competitive Analysis analyses two weeks of data of fanpages with up to 250k likes. The interface is simple and allows to add competitive and publicly available sites by their Facebook url. ...

Facebook Analytics and Optimization

PageLever has launched its Facebook analytics and optimization service offering enhanced functions compared to Facebook’s own analytics service Facebook Insights. The service is a premium service to analyze the performance of Facebook Pages aka fansites and includes marketing and optimization features. The analytics functions e.g. comprise data about the activity of users, regional usage, devices ...

Facebook got Daytimes

All Facebook reports about Facebook having daytimes to make posts most effective. The post below shows an infographic about times most valuable to get a post read and shared. The graphic refers to the US and by this it is devided into various time zones and their populations. Suggesting that there is a particular most ...

AddThis offers a new Social Media Analytics Approach

The social sharing solution provider AddThis, which similar to ShareThis offers social media analytics services, enriched its social media analytics service by a new feature. The new approach of AddThis concerns the direct copying of an internet address out of a browser and pasting the copied url somewhere else. According to the service this is ...