FOLDEN eMarketing Blog

The integration of employees in social media communications is a challenge to enterprises regarding the organization. Voicestorm now provides a solution to circumvent the often cited hurdle of silos of particular departments. Voicestorm is providing an employee advocacy platform to communicate company news within the enterprise and enabling employees to fetch the news and to [...]

The social web has brought new forms of online advertising and targeting by its technological innovations often innovative in the same way and often based on a new quality of data. Well known for usage and new advertising formats at all is Facebook, which is providing such innovative forms internally within its own social network. [...]

Two studies about content marketing do inform about the continuing development of providing content, which has become a popular marketing strategy and mean. Content marketing, the providing of content to inform and to be shared, has become a proven and accepted mean of the marketing mix, which especially in the context of the social media [...]