Influencer Marketing Tool combines Competitive Analytics

The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is ...

Social Media Marketing Report

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...

Instagram Business Tools

Instagram is booming and used for marketing in various ways. The blog PracticalEcommerce has made a list of useful tools to the Instagram business, to which this post points briefly. The list includes apps to manage various accounts as well as for relationship marketing, social media analytics tools and different forms of content marketing, to ...

Social Media Business Study

The social media information service SocialMedia Examiner has released a report about social media marketing and its benefits. In the survey about 3000 marketers participated. The results do confirm that social media at first leads to increased reach and visibility followed by increased traffic, fans and customer retention. Additionally 58% report about an improved search ...

Voicestorm enables Participation of Employees in Social Media Marketing

The integration of employees in social media communications is a challenge to enterprises regarding the organization. Voicestorm now provides a solution to circumvent the often cited hurdle of silos of particular departments. Voicestorm is providing an employee advocacy platform to communicate company news within the enterprise and enabling employees to fetch the news and to ...

New special Social Media Advertising Formats

The social web has brought new forms of online advertising and targeting by its technological innovations often innovative in the same way and often based on a new quality of data. Well known for usage and new advertising formats at all is Facebook, which is providing such innovative forms internally within its own social network. ...

Content Marketing and Marketing Attribution as Strategies

Two studies about content marketing do inform about the continuing development of providing content, which has become a popular marketing strategy and mean. Content marketing, the providing of content to inform and to be shared, has become a proven and accepted mean of the marketing mix, which especially in the context of the social media ...