FOLDEN eMarketing Blog

A benchmarking study on the performance of Facebook Ads has been released by the social media advertising service Social.com. Regarding the performance the study is confirming the significant dominance of sponsored ad formats, which is in accordance with the outperforming growth of native ads (s.a. Native Ads will have a growing Market Share). The ctr [...]

The social media information service SocialMedia Examiner has released a report about social media marketing and its benefits. In the survey about 3000 marketers participated. The results do confirm that social media at first leads to increased reach and visibility followed by increased traffic, fans and customer retention. Additionally 58% report about an improved search [...]

The integration of employees in social media communications is a challenge to enterprises regarding the organization. Voicestorm now provides a solution to circumvent the often cited hurdle of silos of particular departments. Voicestorm is providing an employee advocacy platform to communicate company news within the enterprise and enabling employees to fetch the news and to [...]