Google officially announced the further integration of Google+ and YouTube by the phrase Seeing familiar faces on YouTube through Google+. This step, which up to now happens in the english spoken version only, is extraordinary and will be advantageous to both services. Because of the success of YouTube at the same time this step seems [...]
A lot has been reported lately about the discrepancy between expenses for online advertising and the popularity of social media accompanied by the prognosis marketers will spend more money for social media advertising. Further insights into the usage of social media by marketers is given by a study of Booz & Company, which surveyed 100 [...]
RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out [...]
