Business Blogging Trends

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. ...

The Sharing Economy

This is an interesting study about sharing answering various questions. The study is giving a comprehensive overview about the taxonomy of sharing, the preferred platforms for different topics. Furthermore the study is giving some demographics and devides the participating sharers in different groups of ongoing and changing behavior. The behavior of course may depend on ...

Voicestorm enables Participation of Employees in Social Media Marketing

The integration of employees in social media communications is a challenge to enterprises regarding the organization. Voicestorm now provides a solution to circumvent the often cited hurdle of silos of particular departments. Voicestorm is providing an employee advocacy platform to communicate company news within the enterprise and enabling employees to fetch the news and to ...

Social Networking Usages decreases for the first Time

Whereas each lifecycle has its peak, the latest study by PEW Internet has some surprising results. For the first time in the brief history of the social networking era the overall usage of social media decreases among internet users from 69% to 67% and this within a period of time generally known as a period ...

1 Year Google+

Google+ has become one year and a lot of articles have been written from strong growth to failure. The article about the jubilee is clarifying this question by stating 250 million members. Most of these, so another statement, are accessing the service on mobile devices meaning tablet computers and smartphones in this case. The jubilee ...

Google+ adds Local Features

Google+ has become a new feature, local information. The new function is the feature already well known from Google Maps, Search and Google Mobile including its reviews and recommendations. It has now become integrated in Google+ enhanced with a sharing opportunity providing an option to discuss and share places to go with others. It is ...

Social Network Pinterest of growing Importance 1

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources ...