Insights into Facebook Commerce

Payvment, provider of social commerce applications for Facebook, has released a study about marketing instruments used to advertise social commerce activities on Facebook. Despite of being published by a Facebook commerce company the study is giving interesting insights into the social commerce and of the activities of Pavyment itself, a service being used by 100000 ...

Social Network Pinterest of growing Importance 1

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources ...

Online Shopping Trends

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season ...

Social Shopping Activity increases

Social shopping with ratings and recommendations has been described by two perceptions, the importance and efficiency of user generated ratings and reviews and a rather low involvement of about 10 up to 20 % of the audience. The latter is changing fundamentally according to a study by Immediate Future, which has surveyed the occurences in ...

Social Commerce App for eBay Auctions

fflap.com is offering a social commerce solution, which enables to post listed eBay items on various social networks and by an iPhone app. Furthermore the items may appear at the classifieds page and within the Twitter stream of the service. Further features are a statistic modules to measure the success of campaigns. The service is ...

Success Story Group Buying

Groupon is doing something, that might be described by the next big thing. The service has a crowd sourcing approach and uses the collective buying power of a group to sell coupons mostly within the lifestyle segment. Futhermore the service is using the networking approach by enabling the distribution of hot offers throughout social networks. ...

Innovative Social Commerce Business Model

OpenSky has launched an innovative social commerce business model. The service is focussing on influential bloggers and offers a new way for monetization by offering a social shopping solution to be integrated in such blogs. On the other side the service enables merchants to participate in the service and to sell their products. By this ...