FOLDEN eMarketing Blog

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season [...]

Social shopping with ratings and recommendations has been described by two perceptions, the importance and efficiency of user generated ratings and reviews and a rather low involvement of about 10 up to 20 % of the audience. The latter is changing fundamentally according to a study by Immediate Future, which has surveyed the occurences in [...]

fflap.com is offering a social commerce solution, which enables to post listed eBay items on various social networks and by an iPhone app. Furthermore the items may appear at the classifieds page and within the Twitter stream of the service. Further features are a statistic modules to measure the success of campaigns. The service is [...]