FOLDEN eMarketing Blog

Payvment, provider of social commerce applications for Facebook, has released a study about marketing instruments used to advertise social commerce activities on Facebook. Despite of being published by a Facebook commerce company the study is giving interesting insights into the social commerce and of the activities of Pavyment itself, a service being used by 100000 [...]

Marketers are still discussing the influence of social media and the lag of being able to measure the success of social media campaigns. Opposed to this social signals are already known to be ranking factors to search engine optimization and the last proof of a positive effect may be a study of the revenues of [...]

The social video advertising and analytics service Visible Measures has released its yearly report on the performance of social video advertising. The results are positive regarding the acceptance and advertising efficiency, a fact already reported by various expert publications the last weeks concerning shared information aka shared advertising media in general. In advance of the [...]