The IAB has released a report about the digital audio market regarding advertising. The report defines digital audio at all and the various platforms as well as the size of the market and names the players. This is followed by a description of current advertising formats as well as means on measuring campaigns. A Digital [...]
adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting [...]
TargetSpot and Parks Associates have released a white paper on internet radio use. Internet Radio now reaches 39 % of broadband households. 49 % of these users are heavy internet users accessing the internet 22 hours and more per week. The study also found that internet radio boosts online ad recall. To dowload the study [...]
