FOLDEN eMarketing Blog

The Ad Creation Marketplace by Google offers a reasonable way to create tv and video adverts. The platform is a marketplace connecting customers seeking for creative media and creatives for the purpose of the production of advertising media. Furthermore the platform connects to Google’s advertising services Google TV Ads as well as to the Promoted [...]

The audio advertising network TargetSpot, which has launched a tracking system for internet radio advertising lately, starts a mobile audio advertising service. According to DM News the new service will serve the app market of the Android, Blackberry and iPhone mobile phones. Targeting happens by demographic data and platforms. Get further information by the following [...]

The IAB has published a guide on interactive tv advertising. The guide is part of a series of platforms reviews and dedicated to the education of marketers. It includes an overview of the interactive tv market in the US, key definitions and metrics, case studies and an introduction to market participants and service providers. Get [...]