Programmatic RTB comes to SmartTV Advertising

People like to talk about the next big thing and regarding advertising the biggest thing is television. And as you know the film and video market is in a move as well as the home entertainment market and its devices. SmartTV already entered the living rooms and it is time to prepare for this big ...

Best Practice Guide to create Smart TV Apps

Connected TV and Smart TV are becoming one of the hottest issues. It is both, one of the most important channels at all and the channel with the largest media volume. And this starts to change, by the popularity of the internet again at all as well as regarding the way and kind of media ...

Video Marketing on Connected TV 1

The article T-Commerce gets Pace indeed meets the state of the development as there is an ongoing growth of the smart tv market accompanied by the launch of new services dedicated to the marketing of content displayed on screens of connected and smart tv sets. Now by smartclip an advertising network started connecting the former ...

T-Commerce gets Pace 3

The t-commerce, the new form of commercial usage of the television based on interactive media, gets pace now. Actually t-commerce is accompanying the development of the internet since its beginning, but never had enough reach beside some local peculiarities like the broad use of Web TV, an early console to access the internet on tv ...

The State of Connected TV 1

A study by Leichtman Research Group states that more than a third and in numbers 38 % of US households now are equipped with connected tv. Whereas smart tv devices are on the market most households are connected to the internet by game consoles and the number of connected smart tv sets is just 4 ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

Online Video gets a set of Metadata

Today the W3C within its newsletter announced a recommendation to tag online media with a set of metadata. The recommendation is called Ontology for Media Resources 1.0 and is something like a milestone to the online media world. The set of metadata enables to tag online media like video to be indexed by other services ...