Audience Targeting with Web and Mobile Ranking

The services of Quantcast are extensive. This is why the title of this post is not distinct. However, both services from Quantcast are comprehensive and should therefore be mentioned. Also, the analytics services are the foundation for audience targeting. Quantcast provides analytics services for websites and mobile apps for free. By an API interface, the ...

Competitive Intelligence for Online Advertising

If you want or need to know where your competitors advertise, the just started WhatRunsWhere.com might be for you. It is a competitive intelligence service covering online advertising both on the web and mobile for both display and text advertising including search engine ads. The service is giving access to the data of above 40 ...

Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

Spontaneous Online Shopping by Prospecting

The online advertising service and technology provider DataXu has released a study on prospecting. Prospecting describes a strategy to introduce products similar to the one a user searched for or like an Online Media Daily article describes it to introduce a product a user does not know about it yet by online advertising. At all ...

Dynamic Interest based Targeting in Realtime

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out ...

Behavioral Targeting based on Data Marketing

A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search behavior in a short term, is the approach based on data marketing, e.g. described as a trend including a study here. This is the approach of BloomReach ...