Targeting - FOLDEN eMarketing Blog

Entries Tagged ‘Targeting’

Competitive Intelligence for Online Advertising

Okt.25, 2012 in Competitive Intelligence, Keyword Tools, Marketing Research, Mobile, Mobile Advertising, Online Advertising, Research, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Targeting Leave a Comment

If you want or need to know where your competitors advertise, the just started WhatRunsWhere.com might be for you. It is a competitive intelligence service covering online advertising both on the web and mobile for both display and text advertising including search engine ads. The service is giving access to the data of above 40 [...]

Tags: Competitive Intelligence, Keyword Tools, Marketing Research, Mobile Advertising, Online Advertising, Seach Engine Optimization, Search Engine Marketing, Targeting

Automated Creation of personalized Search Engine Ads

Sep.26, 2012 in Innovations, Internet Marketing, Marketing Automation, Online Advertising, Personalization, Personalized Advertising, Search Engine Advertising, Semantic Advertising, Targeting Leave a Comment

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only [...]

Tags: Innovations, Internet Marketing, Marketing Automation, Online Advertising, Personalization, Personalized Advertising, Search Engine Advertising, Semantic Advertising, Targeting

Market Overview Real Time Bidding, Processes, Services and Trends

Aug.16, 2012 in Cross Media Marketing, Data Marketing, Demand Side Platform, Interactive TV, Internet Marketing, Marketing Research, Multi Channel Marketing, Online Advertising, Research, Rich Media Advertising, Targeting, Video, Video Advertising, Video Marketing Leave a Comment

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, [...]