Study on Video Use of Young People

A study about online video use by young people has been published by Defy Media. In part the study observed the behavior of 54 people followed by interviews. Additionally an online study has been conducted among 1300 young people in the age from 13 to 24, according to Digital Content Next. The results show a ...

Content Publishing Trends

The publishing world is still in a move primarily caused by changing consumer behavior. This article introduces latest trends and new business models. Current stats are showing a trend towards the consumption of pure digital content. In the US depending on the industry sectors a share of 34% (publishing) up to 47% (entertainment) now access ...

Programmatic Advertising Report

The programmatic advertising service provider PulsePoint has released a report about this important online advertising trend. This report informs about the acceptance of programmatic advertising at different regions of the world and distinguishes between desktop and mobile use. Mobile now has the strongest growth is one of the key results. Furthermore the markets in Europe ...

Online Advertising Trends: Native Advertising and Podcasting

Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this ...

Podcasting is booming 2

Podcasting, downloading multimedia files via a news feed, is booming. A first high podcasting had in the year 2000, when it has been invented. This invention led to products like the most popular iPod by Apple. Then and by the development of social media and other alternative sharing tools it became calmer. But podcasts never ...

Latest Digital Marketing Trends

How do you think about the state of the internet, already matured, still in the beginning or in the middle of its development? By the already existing various means and the fast development within in the last years it seems to be difficult to not use the term matured. But in reality and e.g. by ...

Media Expertise needs Paid Media Knowledge

There is no need to pronounce that the media buying landscape has changed. Within an article by Search Engine Watch this shift is described by mooving towards paid media with the consequence of the need of new skills. And indeed, formerly there have been search engine ads and display, which was disseminated over some well ...