The trend towards the event society is well known for some time already. One may think this is caused by socialization and having fun, which may be accurate to concerts. But this trend is not contrary to online events according to a study by the Virtual Edge Institute. The Virtual Edge Institute has conducted a [...]
Native ad formats, such like sponsored stories or promoted media and defined by advertising media being placed within the stream of standard user behavior, will have a growing market share according to a study by BIA/Kelsey. The already serious market share of 35% of last year will grow to 42% in 2017. Beside native ads [...]
The W3C published a report about its workshop on ebooks and standards happened in February. The main topic has been the fragmentation of the market by various device manufacturers and their own publishing standards with the advantages of standardization being obvious. Standardization concerns publishing standards as well as standards of documentation to realize a way [...]
