Interactive Video will require creative Video Formats

Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the ...

Interactive Video Study

Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding ...

YouTube Influencer Marketing Service

To place a video advertising various ways exist, common video averts at all or e.g. product placements. To make a product placement or to place a sponsoring message the direct contact to a channel is necessary. This may happen by contacting a channel or via content networks. A rather new option to video is realized ...

The most effective Video Marketing Channels

A report by Ascend2 informs about the most effective video marketing channels. The efficiency is discussed under the premise of the main targets, which are brand awareness, lead generation and online engagement. To reach these aims video email has been claimed to be most effective channel closely followed by video sharing platforms and the integration ...

Mobile Video Advertising Guide

The IAB has released a mobile video advertising guide. The guide provides information about particular mobile advertising formats, basics to create successful ad media as well as information for buyers and statistics. Currently mobile video advertising is the fastest growing segment of mobile advertising. The format is described by being complex with the need to ...

Video Discovery mostly happens by Social Means

As video is most popular on social networks it may not astonish you, that social means are important to video discovery. But the results of a survey conducted by Yahoo found the high ratio of 8 out of 10 videos are viewed because of some kind of social interaction. This concerns the audience of regular ...

Video Marketing Case Study

Online video has various forms, from the eagerly and long awaited video on demand to the booming and sudden arising of microvideo. As manifold as the formats are so are the possibilities of video marketing. The following is a case being both special as well as of general interest. Subject of the case study are ...