Google has introduced the Lightbox Ad Format to compliment its AdWords services. The format brings two innovations to AdWords regarding the shape and media currency. As it is known from online lightboxes the ad expands to a popup. This just happens after a mouseover of two seconds to asure a conscious activity and to avoid [...]
The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, [...]
The article T-Commerce gets Pace indeed meets the state of the development as there is an ongoing growth of the smart tv market accompanied by the launch of new services dedicated to the marketing of content displayed on screens of connected and smart tv sets. Now by smartclip an advertising network started connecting the former [...]
