Study on Video Use of Young People

A study about online video use by young people has been published by Defy Media. In part the study observed the behavior of 54 people followed by interviews. Additionally an online study has been conducted among 1300 young people in the age from 13 to 24, according to Digital Content Next. The results show a ...

Interactive Video will require creative Video Formats

Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the ...

Social Networks create Media and Video Future 1

A number of innovative tools started within the last days by the big social networks Facebook and Twitter. These are driving the development and integration of visual media. Who observes the market for some time knows that formerly mainly independent developers used the api interfaces of social networks to provide innovative as well as useful ...

Interactive Video Study

Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding ...

YouTube Influencer Marketing Service

To place a video advertising various ways exist, common video averts at all or e.g. product placements. To make a product placement or to place a sponsoring message the direct contact to a channel is necessary. This may happen by contacting a channel or via content networks. A rather new option to video is realized ...

Video Discovery mostly happens by Social Means

As video is most popular on social networks it may not astonish you, that social means are important to video discovery. But the results of a survey conducted by Yahoo found the high ratio of 8 out of 10 videos are viewed because of some kind of social interaction. This concerns the audience of regular ...

Video Marketing Case Study

Online video has various forms, from the eagerly and long awaited video on demand to the booming and sudden arising of microvideo. As manifold as the formats are so are the possibilities of video marketing. The following is a case being both special as well as of general interest. Subject of the case study are ...