Content Marketing and Marketing Attribution as Strategies

Two studies about content marketing do inform about the continuing development of providing content, which has become a popular marketing strategy and mean. Content marketing, the providing of content to inform and to be shared, has become a proven and accepted mean of the marketing mix, which especially in the context of the social media ...

Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Google Analytics now includes Social Media Metrics

Google Analytics has added new functions to measure the traffic and success of social media activities. In the center of the measurements is the website, where Google Analytics is installed. The new functions measure the traffic coming from social media sources, the conversion rates and long term effects like conversion happening later. The overall aim ...

Web Analytics and Optimization for Publishers

NewsCurve is offering a web analytics and optimization software especially dedicated to publishers. The term publishers here may refer to established media companies or bloggers and online media at all. By this kind of specialization the service is part of a trend lately mentioned in the Internet Marketing Review September. What really makes the service ...

Cross Channel and Communications are a Challenge to Web Metrics

Online marketers are confronted with two new problems arosen from the continuing media convergence and the complexity of communications regarding social media and influence, which additionally do come together. The results of both studies are based on interviews with marketers to define todays most challenging problems in measuring campaign success. The first study has been ...

AddThis offers a new Social Media Analytics Approach

The social sharing solution provider AddThis, which similar to ShareThis offers social media analytics services, enriched its social media analytics service by a new feature. The new approach of AddThis concerns the direct copying of an internet address out of a browser and pasting the copied url somewhere else. According to the service this is ...

Hitwise launches in China

The web analytics and business intelligence service Experian Hitwise has launched a new service to meet the chinese market. The service has been announced communicating some peculiarities of internet use in China. An interesting fact of the chinese internet market is the strong use of microblogging services, which is far beyond other markets known for ...