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Entries Tagged ‘Web Metrics’

Usability Analysis and Website Optimization

The online application Youseeble analyzes the activities of users on websites for the purpose of website optimization. The analysis happens by recording the interactions of users and providing video reports. The focus of the app in on the creation of heatmaps. These heatmaps visualize the used website elements, the visibility of particular parts of a [...]

The Realtime Web comes to Email Marketing

The email marketing service provider Lyris today announced the availability of realtime tracking for its email marketing solution. The data available in realtime include opening rates, click through rates, conversion rates and earnings. For further information visit the press release below and the Lyris homepage.
Lyris Unveils Real-Time Conversion and Revenue Tracking To Allow Marketers to [...]

URL Shortener with Marketing Facilities

LinkShiftr is a new url shortener service especially designed with the needs of internet marketing in mind. The integrated functions of the service are going beyond analysis and tracking tools provided by most of the professional url shortener services. Additionally LinkShiftr provides various means to vary and optimize landing pages by either being able to [...]