FOLDEN eMarketing Blog

Two studies about content marketing do inform about the continuing development of providing content, which has become a popular marketing strategy and mean. Content marketing, the providing of content to inform and to be shared, has become a proven and accepted mean of the marketing mix, which especially in the context of the social media [...]

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach [...]

Google Analytics has added new functions to measure the traffic and success of social media activities. In the center of the measurements is the website, where Google Analytics is installed. The new functions measure the traffic coming from social media sources, the conversion rates and long term effects like conversion happening later. The overall aim [...]