Personal Analytics, the term is used for the first time within this service. It describes the measurement of the influence at the internet or the social web of own blog posts or other activities.

Klout offers a professional tool to research of the own influence. For some this might be fun and for others a most useful tool to evaluate own activities. It is a professional tool, because the value of a person or its activities increases by its influence. Advertisers and marketers are looking for influencers to spread their messages, which means a business opportunity. Another interesting option of the tool is to compare different activities like blog posts or reviews. Who aims to work more professional may evaluate the different communication channels by using Klout and start to concentrate itself on its strengthes.

And there is another interesting aspect. As marketers do search for influencers the question arises, if personal analytics may become an alternative media currency for conversational marketing to evaluate market participants.

Directory Sources: Social Media Marketing – Social Web Research – Social Networking