Google is entering the shopping business. Opposed to other shopping cooperations like selling music, which is integrated into the search engine and which displays offers in the case of relevant searches, the new service to sell fashion is located at a particular website called Boutiques.com. This site is designed as a social shopping site and has comfortable feature to search for offers and to compare products regarding style and prices and the like. The social shopping experience starts by the option to create an own Boutique, which will be listed at Explore Boutiques in a directory and classified by attributes like designers or bloggers.

As to be expected by Google as an operator the site introduces a comprehensive offer easily to be navigated. Despite of this the first view is surprising. An statement by Google about the new service is given at the About Page of Boutiques.com and by the official blog post regarding the launch of Boutiques.com.

Introducing Boutiques: a new way to shop for fashion online

Directory Sources: Fashion Magazines – Online Shopping