Aurasma is the name of a new augmented reality browser available for the installation on smartphones. Whereas the service is mentioned for the first time at this place, it seems already be popular according to the media coverage and its 2 million members mentioned at the homepage.
The functions are similar to the ar browser junaio by metaio. Both browsers are able to recognize objects of the real world and to deliver further information about such objects on the screen. Opposed to junaio, which by its latest update became equipped with a scan functions to read barcodes and qr codes and other things and which by this approach may become described as pragmatic, Aurasma has a more playful approach including social networking facilities. These means enable users to create own augmented reality enrichments to the real world and to share these within an integrated social network. Sharing may either happen within groups of particular interests or just with friends within closed groups. By this the service may be used for very special information or to create searching games and the like. Last but not least the service provides a site dedicated to developers. For further information visit Aurasma.